SpringSummerFall Winter & HolidayResortCrystal Collection Bridal

Bettina was born in New York and raised in suburban New Jersey, and attributes her passion for design and style to her mother, Jane Wichmann. Bettina grew up watching her pick out patterns and fabrics to design her own clothes, usually eveningwear. Her mother’s parents had owned fine men’s and women’s clothing stores in the 1940’s through the 1960’s on the boardwalk in Atlantic City, Philadelphia, and Miami Beach. Bettina’s great-grandmother was a milliner and made grand hats in the 1800’s.

Bettina Knits™ was born after many years of learning the art of the hand knitting machine, while raising her two children. Her desire to have a career and to be home with family led her to pursue her absolute passion for knitting and create a business with the freedom of her own hours and earning power. The explosion of fashion scarves, wraps, and stoles wonderfully corresponded with her growing expertise in creating an unparalleled look of glamour and elegance.

Bettina resides in Laguna Niguel with her husband. All garments are designed and created in CA, USA.

Her philosophy: If you coordinate your wardrobe with purpose, and when you dress for the day or evening with confidence, you will become more empowered in your endeavors. She values the ability to provide exceptional customer service while introducing innovative solutions for today’s woman. Her collection places focus on comfort, while showcasing timeless class and quality.

startupNation Winner